This war memorial was constructed in Swan Square, Burslem between 1900 and 1924 to commemorate the First World War. Built from stone, it is approximately one storey high with a plinth style base. There are two steps at the base of the structure, upon which six stone flower urns stand. There are floral wreath style decorated stone mouldings at the rear and sides of the memorial with a half statue soldier figure at the front set in a recessed panel with '1914 - 1918' inscribed above. An inscription on the south side reads: 'They died that others might live'.
There is a further inscription on another side
reading: 'Burslem's memorial to her heroic
sons. 1914 - 1918. 1939 - 1945'.